5 must-know Evolving Trends in Mobile Marketing
The pandemic's effects provided the mobile sector with the push it needed to expand more quickly in the years to come. Because of this, marketers must take care to locate clients in the appropriate locations and approach them effectively.
Mobile marketing in Digital Marketing has been making money by leveraging new and developing trends with more than 7.26 billion smartphone users worldwide.
Mobile devices accounted for 58.26% of all web traffic in May 2022, according to statistics. The secret to increasing brand awareness for businesses and improving customer connections appears to be marketing initiatives that are optimised for a mobile audience.
There are many mobile marketing trends to watch out for, but these 5 must be adopted if you want to see sustained growth in this sector that is always evolving:
Augmented Reality (AR)
The best examples of Augmented Reality are Snapchat. E-commerce businesses can make augmented pictures of their goods and services using the programme. Because of this, it is especially intriguing that Augmented Reality (AR) had significant growth in 2020 and is predicted to continue this trend in 2023. For e-commerce businesses, AR is a boon. They can make augmented pictures of their goods and services using the programme. Because of this, it is especially intriguing that Augmented Reality (AR) had significant growth in 2020 and is predicted to continue this trend in the coming years.
Content Personalization
A person may watch between 6,000 and 10,000 advertisements on average per day; that's a lot! You want potential buyers to remember your advertisement or, ideally, take action after seeing it. You may increase the effectiveness of your ad spend by 30% by distributing the appropriate material to the right prospect at the right time. Everyone is on their phone for most of the time of the day but by providing the right content you can leave an impression in their mind.
If you want to personalize your mobile ad content, here are three key areas you can use to segment users:
Location - Segmenting users based on geography lets you provide relevant services and products.
Past Purchases - Use past shopping habits to offer discounts on items you know they're attracted to.
Date & Time - Optimize your notification send time for when your customer is most receptive.
Personalization works great for apps like Pinterest, which uses push notifications to engage mobile users with boards they might find interesting by assessing their search history.
Voice Search Optimization
The impact isn't limited to AI assistants like Siri, Google Assistant, or Alexa. This can be seen in mobile marketing examples like Spotify have eliminated the hassle of searching for a specific song. Now, users can listen to songs playing and speak in any language while doing so. One of the biggest advantages of voice search is that people can focus on the conversational tone of the brand. This has also transformed SEO and the keywords, earlier if people searched for “Mobile marketing near me” now they will ask “Mobile marketing which will work for me now.”
5G Opens New Possibilities
The 5G network is being integrated worldwide as we speak and you might be wondering - what does this mean for mobile marketing?
In short, 5G capabilities will allow marketers to provide rich and interactive experiences without internet disturbances. This is a huge development as, before this, data-heavy experiences simply weren't possible.
Some of the 5G capabilities that will help out mobile marketers are:
- High-speed data delivery
- 4K video streaming
- HD augmented reality
- HD virtual reality
As 5G becomes more widespread, marketers will have access to better targeting options. With more devices connected and more data flying around, we can expect to see more personalized ad experiences. As more users get access to 5G, they will demand more from marketers. For this reason, it is crucial to stay up to date-and harness the opportunities offered by the 5G network.
Messaging Apps For Business
Nearly 40% of people use messaging applications to communicate, and there is a steady increase in that percentage over the next few years.
Messaging apps are a mobile marketing channel because they:
They provide one-on-one consumer engagement and are highly individualised. These apps are engaging because they offer two-way contact rather than solely advertising content.
Push notifications are more responsive because consumers may see messages right away without having to log in.
Platforms like WhatsApp already provide marketers with a full business bundle to present their goods to customers.
Instant messaging is preferred by audiences for service requests. Compared to other communication platforms, it is speedier and uses a lot fewer data.
In the end-
Mobile marketing is shaping the new age of marketing. With mobile as a powerful medium, it is now easier to send your brand messaging across various platforms and also to effectively target your potential clients. If you are planning to expand your business on different levels then Mobile Marketing in Digital Marketing is something you shouldn’t miss it.
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